Brand-faithful Farmerline direction based on the current identity guidelines: turquoise, amber, Archivo Condensed, bold “Make more” story.
Farmerline x Mergdata / 2026 redesign directions
Five full website concepts for unifying the company story and the technology platform.
Each concept is a separate static website with its own navigation model, design language and CEO-facing design brief.
A conversational website where Darli learns the visitor intent and routes them to Farmerline services plus Mergdata products.
A map-first website showing farmers, agents, finance, data, markets and proof as one moving operating network.
A cinematic homepage structured like a brand trailer: company, technology, finance, measurement and partner proof.
The deliberate rule-breaking direction for non-technical audiences: premium, human and outcome-led, built around trust and partnership.